Cosmopolitan, dynamic and vibrant, Giada Albanese is child of art: her father's stiletto heels have amazed all divas of Dolce Vita and are now exposed in museums all over the world starting from MOMA.
The entertainment world has welcomed her still in swaddling clothes and today she boasts a very dense curriculum. She studied and graduated in Paris in International Affairs, a city that allowed her to debut in the fashion world: at 19 years oldValentino offered her first job and joined the press department to assist during the frenetic fashion week. France was holding her tight so she decided that the Big Apple was the right city to grow. She worked for Chanel America in the celebrity departement and then became Gucci's PR and Press Office Accountant until 2011 when she decided to put fashion on standby to devote herself to her true passion: the world of entertainment. Thanks to her enterprising skills, she was able to obtain a contract with Rai (Radio Televisione Italiana) that allowed her to become one of the few foreign correspondents for interviews on the Hollywood red carpet, so much so that she received the SAT award for best Video Chronicles correspondent in 2005. In these same years she was able to complete her studies by obtaining a master degree in Journalism.
Back in Rome she jumped in a new adventure with a partner founding Factory4 PR: a communication agency that represented for over ten years more than 70 artists in the entertainment world. It was during these years that she understood the importance of digital and social media: she decides to invest in the creation of a modern communication machine that broaden her horizons in a completely new way.
I.C.E. Indipendent Celebrities Endorsements, brand of the newborn New Media Factory Group, offers itself to be a link between brand and celebrity, a bridge that greatly shortens the scouting time for a company. The genetic heritage of business is a dominant feature of her volcanic personality.
ANNA LAURA BIANCHI
Senior Account Executive
Born in Rome, Anna Laura graduated in Classical high school and then graduated in Law at the LUISS University of Rome. She refined her ars oratoria obtaining a master's degree in Marketing and Communication. She puts her toga, severely pink, on the bar to enter in the world of public relations because she says she talks too much even to be a lawyer.
Sport Endorsement Manager
Journalist, sports commentator, author, TV host, PR and international press office for sports, corporate, entertainment and major events, Gianluca's client list includes popstar such as Madonna, Bellator MMA, Glory World Series and Harlem Globetrotters. He has been looking after the image of companies, sports, music and entertainment personalities for over ten years.
He counts on numerous collaborations with Italian and foreign magazines and is director of the online sports magazine Playsport. In 2018 he received the prestigious International Grand Prix of Venice from the Chamber of Deputies and was included in the top 10 Italian excellences in the sector.
EDOARDO CARLO ACHENZA
Partner and Analytics Manager
Graduated in London from Hult International Business School and then followed a specialist with the Microsoft AI Academy deep diving in the field of Big Data and Artificial Intelligence. Edoardo has worked at various StartUps in multiple sectors of energy, electric mobility, fashion and mobile gaming and also with more structured companies such as Accenture and various multinationals. He is passionate about science, music and technology.
Junior Account Executive
Creative, tenacious and with an insane passion for rings, Chiara was born in Rome and, before graduating in Fashion and Costume Sciences, she decided to complicate her life by obtaining a master's degree in "Luxury, Fashion & Retail Management" at the Sole24Ore Business School in Rome.
Her ability to speak even with the walls and her passion for communication has driven her, for the past 3 years, to abandon the fashion industry to launch herself body and soul into the public relations sector.
Andrea Palmieri graduated in October 2010 at the University of Roma Tre with a thesis on Diritto Commerciale sull’Amministrazione Straordinaria. He obtained his qualification to practice law in October 2013, in the district of the Court of Appeal of Rome, where he currently practises the profession. In 2014, he won the scholarship for the Master's degree "Avvocato d'Affari" at Il Sole 24 Ore and, subsequently, he is a professor's assistant. He is Commissioner in bankruptcy proceedings and liquidator of companies. He carries out judicial and extra-judicial activities with reference to civil law, commercial law, company law and bankruptcy law. He is legal advisor to joint-stock companies, limited liability companies, partnerships, banks and credit institutions. He follows litigation and debt collection activities for leading Italian electricity and gas supply companies.
Born in Rome and devoted to the arts, she studied and graduated at the Academy of Fine Arts, later acquiring a degree in Decoration with a thesis on the history of the shoes, symbol of the Dolce Vita and family brand. In her free time, besides painting and taking care of her plants, she also plays tennis, swimming and volleyball. She also brings her creative touch to the administration: numbers, accounts and contracts can have an artistic implication if you look at them through Luciana's eyes. Precise and organized is one of the most solid columns of ICE.
Public Relations Assistant
"Romana Doc" as for her family roots, Federica graduated in Digital Media Communication and Journalism with her work on "Promotion at the time of Digital Cinema", a study on the OTT broadcasting trends. Cinema addicted and passionate, she loves to immerse herself in the movies and identify with the caracteres and their stories. She would have liked to be a comedy actress but she is too shy. Her other passion is for animals, she likes them all but in particular her smiling funny dog, a French bouledogue called Ercole.